First large-scale surveys show how much consumers innovate… and how...
Eric Von Hippel started talking about lead-user innovation as early as in the mid-eighties. Sonn after, consumer participation in service delivery and product development started to gain momentum in...
View ArticleBrands in Asia are using co-creation to innovate too!
Asia has been having her share of limelight in recent times, and in terms of businesses, it appears to be mostly good news. It is probably safe to say that everybody wants a piece of Asia. However in...
View ArticleSumming up Harvard’s current research in innovation and creativity management
What do Neil H. Borden, who published The Concept of the Marketing Mix (1964), Philip Kotler, who co-authered Broadening the Concept of Marketing (1969), and Theodore Levitt, who wrote about The...
View ArticleCan you innovate your way out of a recession?
Upon hearing news of an impending recession, most companies opt for the traditional corporate practice of shrinking budgets, cost cutting, sweeping layoffs and freezing plans. As corporate turnarounds...
View ArticleResearch shows higher creative engagement of lead-users and emergent customers
In previous blog posts, we talked about research results which compared lead-users to emergent customers in the generation of new product ideas. We also mentioned recent studies which indicate that...
View ArticleHow we could reconcile “creativity” with “rationality” to spur innovation
A great read from a recent edition of Creativity and Innovation Management is the article Stimulating Creative Rationality to Stimulate Innovation. It was writtenby two French researchers: Joëlle...
View ArticleCrowdsourcing new product ideas works, research shows
In the latest issue of the Journal of Product Innovation Management, you’ll find an article titled The Value of Crowdsourcing: Can Users Really Compete with Professionals in Generating New Product...
View ArticleDiscover our “Do It With Them, Not For Them” co-creation webinar, March 28th...
In a context where the balance of power between consumers and brands has shifted, opening up innovation and marketing to consumers is not an option anymore. By crowdsourcing creative ideas on a global...
View ArticleSlides of our “Do It With Them, Not For Them” webinar
Last week, we hosted our second webinar, “Do It With Them, Not For Them : Leveraging Online Co-Creation to Reinvent Innovation and Marketing.” François Pétavy, CEO of eYeka, presented the logic of...
View ArticleeYeka @ CrowdSourcingWeek Singapore, 4th of June
We are excited to be part of CrowdSourcingWeek Singapore, the first weeklong global event on everything “Crowd”. François Pétavy, CEO of eYeka will be speaking at CrowdSourcingWeek in Singapore on June...
View ArticleA Co-Creation Webinar for the American Continent, Organized by eYeka on...
In a context where the balance of power between consumers and brands has shifted, opening up innovation and marketing to consumers is not an option anymore. By crowdsourcing creative ideas on a global...
View ArticleMore Than Half of Consumer Goods Companies Will Use Crowdsourcing by 2017...
At eYeka, we know that the growth of our business rests on some fundamental trends. We believe that there is a lot of untapped creativity, and that both consumers and companies can build on this latent...
View ArticleJeremiah Owyang Launches @CrowdCompanies With eYeka in its Innovation Network
Today, at Le Web in Paris, web strategist Jeremiah Owyang presented a speech which emphasized how the collaborative economy has changed peoples’ needs and how it impacts future business models. At the...
View ArticleeYeka’s Year 2013 in Review… And Happy 2014 to All Of You
The last 12 months have been an amazing year at eYeka. Our community has grown by over 30,000 members, we have launched over 100 contests, paid out almost 1,000,000€, rolled out a new website, featured...
View ArticleUsing Semiotics in Crowdsourced Ideation – Guest Post from @Semiotico (Chris...
Today, Chris Arning shares his passion about how semiotic analysis can help unlock insights in crowdsourcing projects. Chris, who is founder of Creative Semiotics, has worked with eYeka’s strategic...
View ArticleFrench Companies Launch “Sharing Energy in the City, 2030″ Innovation Challenge
- With the development of decentralised electricity and energy production, the sharing of energy between citizens, industries and/or public institutions will certainly reshape our relationship to...
View ArticleHow Crowdsourcing Can Be Used in Food & Drink Innovation
- Yesterday, I had the privilege to present crowdsourcing in the food & drink at the FDIN’s “How do we set up NPD to succeed?” innovation seminar in London. I started by defining crowdsourcing, for...
View ArticleWe Will Be At The InnoBev Global Soft Drinks Congress (7-9 April 2014 in Lisbon)
eYeka will present crowdsourcing on Monday April 7th at 6PM at the 10th InnoBev Global Soft Drinks Congress, in Lisbon. The 3 day event, organised from April 7th to April 9th, is designed for industry...
View ArticleNew eYeka Platform To Help Brands, Agencies Discover Hidden Creative Talents
We have just rolled out a totally redesigned website with a heavy focus on the creative individuals who form our global community and the human stories behind crowdsourcing projects. Check it out at...
View ArticleA Webinar Recap on Innovation Crowd Presented by Crowd Companies @Jowyang and...
- On February 17th 2014, eYeka hosted a webinar in collaboration with Jeremiah Owyang, Chief Catalyst at Crowd Companies and Joel Cere, Insight Solutions Director at eYeka. They spoke about ‘Innovation...
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